Simone Barrella
CEO · Product and visionHolds product, direction and the bigger picture together. The starting question stays the same: what does the person need to be able to do, before the machine.
E:DEN / Team
Four disciplines, one machine.
eBACCO is born where mechanics, software, agronomy and design really meet — in the same decisions, not in separate departments passing the work along.
Origin
From a thesis to a company.
eBACCO starts as a university project and becomes an entrepreneurial one step by step: technical development, field trials, ties with people doing agricultural research.
We didn't start from a lab or an office. We started from a vineyard and a concrete question: why do you need five machines to do a day's work? From there the project grew alongside the prototype, correction after correction.
The company is the consequence. Not the starting point.
The people
Four perspectives that converge on the product.
Not four CVs. Four ways of looking at the same machine, which have to be in the same room while decisions are made.
Davide Grassi
COO · Operations and businessTurns the project into a business that stands up: production, suppliers, costs, timing. The part that decides whether a good idea becomes a real machine.
Pietro Barrella
Head of Agronomics · AgronomyBrings the real work into the technical choices: how a machine moves between the rows, what's actually needed in the field, which data matters to growers.
Gabriele Falaschi
Head of Mechanics · MechanicsLeads the frame, the drive and the machine's physical architecture. eBACCO's robustness and modularity start here, from the machine's design.
Method
Build, not just present.
Every version of eBACCO went through the field before going through a presentation. The things that didn't work, we saw break in person.
The cycle is always the same: you design, you build a prototype, you take it to work for real, you note what fails and why, you correct. Then again. Fourteen rounds before a machine worth continuing with.
Network
We're not doing it alone.
eBACCO's development walks alongside research centres and institutions working on agriculture, engineering and land.
- Research partner
- Università di Pisa — Dipartimento di Ingegneria e Dipartimento di Agronomia
- Research partner
- NBFC — National Biodiversity Future Centre (CNR)
- Research partner
- AgriON — Fondazione per la ricerca, l'innovazione e lo sviluppo tecnologico dell'agricoltura
- Debut
- EIMA 2026 — Bologna, 10–14 November 2026
- Disciplines in-house
- Mechanics · Software · Agronomy · Design
Continue
Want to see what we're building?
The machine, the seven aspects that define it and the way its data reaches the people who grow.